Copyright Notice

1.      Retention of Rights: Authors who publish with the Dhaka University Journal of Business Studies (DUJBS) agree to the following terms:

• Copyright Ownership: Authors retain copyright and grant the journal the right of first publication.
• Licensing: Simultaneously, the work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND 4.0).

2.      License Terms (CC BY-NC-ND 4.0) Under this license, third parties and readers are free to share (copy and redistribute) the material in any medium or format, provided that:

• Attribution: Appropriate credit must be given to the author(s) and DUJBS, providing a link to the license and indicating if changes were made.
• Non-Commercial: The material may not be used for commercial purposes.
• No Derivatives: If you remix, transform, or build upon the material, you may not distribute the modified material.

3.      Author Self-Archiving (Green Open Access) Authors are encouraged to post their work online (e.g., in institutional repositories such as the University of Dhaka Institutional Repository or on their personal websites) prior to and during the submission process. This can lead to productive exchanges as well as earlier and more frequent citation of published work.

4.      Data Privacy & Metadata In accordance with the Bangladesh Personal Data Protection Ordinance 2025 and our Privacy Statement, the copyright metadata (author names, affiliations, and ORCID IDs) will be permanently associated with the article to ensure proper attribution and scholarly integrity.